4 Alternatives to Google AdWords

Many think that Google AdWords is the only tool dedicated and available to perform a study such as a keyword search, but it isn't so, today I refute this little lie by collecting some alternatives that, although are not equal to Google AdWords, at least encourage us to make good keyword analysis for the SEO of our website.

Going back a bit, for those unfamiliar with the main features and tools of Google AdWords, we can find a very simple interface yet complete in every sense.

• AdWords appearance has changed, however there is a chance of returning to the old design.
• Allows you to place a phrase or keyword, a web site and use the categories.
• For a better keywords search, you can apply filters such as location, language and add custom fields (competition, local or global monthly searches, CPC, Ad share, etc.).
• Displays keyword ideas in columns with the amount of local and global monthly searches and approximate CPC.
• You can download keyword ideas, search results in a format to open with Excel.

Having recalled and refreshed the memory a little with the characteristics of AdWords, now it is time to learn about other options both free and paid.

Google AdWords Alternatives

Bing Webmaster Tools: Bing may not be the tool that we had first thought of, however it wants to provide the best conditions for studying keywords.

After we register, to access the tool, go to Diagnostics & Tools and click on the second option on the list: Keyword Research.

SEMRush: Other freemium alternative that displays a very complete report of a particular keyword or website. However, it has limitations and if you opt for a PRO recurring plan you need to pay a monthly membership from $69.95 per month.

Ubersuggest: This nice and simple online tool searches keywords suggestion as well as potential titles for an article. Personally, I recommend it 100%.

Keyword Eye: If you are looking to perform a keyword research on a particular region, Keyword Eye will be your help. It also has the option of requesting the display of search volume or AdWords competition and a full report of anchor text, keywords and domain.

At first it offers a free plan with limitations and to enjoy all other benefits we have to pay $9.99 per month.

How to Add Google Analytics to Blogger

Google Analytics is a platform created with the purpose of providing us a tracking of the number of visits and page views on our blog that also uses several filters to check exactly from where visitors are coming via standard or custom reports.

Google Analytics is the leading free tool that has a good relationship with the internet marketing and offers suggestions and improvements or benefits for our website.

As Analytics is part of the variety of Google tools like Blogger, many bloggers still don't know if it is possible to add the tracking code in Blogger. Implementing analytics in Blogger is very quick and easy, so you don't need to be experts or web developers, here's a small guide for placing the Google Analytics tracking ID on our blog.

Implementing Google Analytics on Blogger

1. Do you have a Google Analytics account? Then it's perfect. If you don't have one, please Register.
2. Within the account, we'll go to Admin and in the Property column, click the menu, then click Create new property, where we enter the information from the website.

3. Click on "Get Tracking ID" and it will provide a box with a code, select and copy the code (CTRL + C).

4. Now let's go to our Blogger account.
5. Look for your blog and in the Template > Edit HTML, paste the code previously generated in Analytics before the </head> tag (CTRL + F in order to find it).

And this would be the entire procedure. And within about 24 hours, we shall see the first statistics of our blog in Google Analytics, otherwise do the following:

- Double check that the code has no spaces or characters.
- Errors in the configuration.
- Poor implementation of the filters.
- The Flash plugin is not working or javascript is disabled.
- Will have minor issues if you are receiving visits from China (this conflict is not yet solved, according to Google).