On-Page SEO Tips for Blogger

We know that SEO Off Page is all the optimization that can be done off the page, such as link wheels, reviews, social bookmarking, social media (references and followers), sidebar links, among other techniques.

However, is useless optimizing outside the website, if within is not created the same process, this mostly because the search engines (especially Google) pay much attention to alt and title tags (for images), meta tags, internal links, robots and so on, in order to display the content of your web page to the user who made a specific query in the search.

It all sums up to a non-optimized webpage without quality, so that it will not reach the traffic expected to have.

To never fall in this depression of search engine optimization, you can choose a good and reliable blog platform like Blogger, which is not like WordPress, but has similar characteristics. If you are working only on Blogger, today I will show you several really good tips to optimize SEO On Page on Blogger and become successful in daily visits as Internet popularity.

Important On-Page SEO Tips For Blogger

Implementation of the robots.txt file: besides alerting Google search engine, this file also helps us to prevent certain pages being indexed by Google in order to protect our blog against duplicate content issues.

Title optimization: In the default blogger template, post titles are not optimized properly for the search engines. To solve this, we need to touch some code in the design and optimize both page and post titles.

Image optimization: Whether your blog is about pictures or images as general topics, by simply placing a keyword related to articles, by compressing the image and placing the title=”" and alt=”", we would be optimizing SEO On Page a bit more.

Internal links: Internal links within posts on our website will not only increase page views, it will also help us to be well ranked in search engines.

Blog's loading time: When you start with a blog either new or old, is important to offer a user experience filled with a fast loading time without saturation of objects. Search engines give higher priority to a faster blog than to a slow or saturated one.

Using Google Webmaster Tools: After making sure that your blog is 100% SEO, this amazing Google tool will provide you support with both fast indexing and broken links, HTML improvements, page errors and many other specific suggestions for your website.

Got any other ideas or thoughts about natural and positive techniques to improve the On Page SEO on a web page?

Express them in a comment!

Adding a Meta Description to Blogger

An important part of a good SEO is the incorporation of meta tags, which are commonly located in the header of our website and which, in the same time, are invisible to users visiting the site. Well, to be more succinct, these tags have only one purpose: to include information about the page such as author name, date, key word, description, title, among others.

However, here we will only mention one, which is the meta description in Blogger, this description will appear as a fragment in the search results and as a description when sharing on Google+, Facebook and other social networks. A clear and precise description increases the chances of getting visits or clicks.

As we will work only on the Blogger platform, here I leave a little guide to easily add a meta description.

Meta Description in Blogger

The first thing we will do is going to our Blogger dashboard and go to Settings > Search preferences > Meta Tags > Description and click on Edit.

Then check the box "Yes" to enable search description and finally click on the "Save Changes" button.

Adding Meta Description To individual Posts

Now we will focus on adding the meta description to individual pages. Simply edit the page or post, look for the Search Description setting, where we enter the text and then save by clicking on the Done button.

You are ready, however it is best to test if it works and we will do so with the MetaChecker online tool, where we only have to introduce the url of a post or page, click Analyze and then it will show the results, including a complete analysis of keywords, on-page seo , meta tags, URLs, current server status and a rating bar that goes from Horror to Excellent.

If none of the meta descriptions appear (rarely fails), we will do the process manually, but it requires us to touch a bit of code. In this case, go to Template > Edit HTML and then insert before <b:skin><![CDATA[ the following code:

<b:if cond='data:blog.metaDescription != &quot;&quot;'>
  <meta expr:content='data:blog.metaDescription' name='description'/>
</b:if>

And, of course, we will use again the previously mentioned tool to ensure that the description is placed correctly and if all goes well, your blog would already be ready to face a good SEO.