How to Write SEO Optimized Blog Posts

I'm not a SEO Expert, nor what we will read further is a top secret, but this is something about basic positioning that everyone should apply in order to optimize the blog posts. So with these techniques, effort, and lots of patience, we can occupy the best places in the search results of different search engines.

Of course, not all the cases are alike, nor all blogs are positioned similarly, some may have greater competition than others depending on how popular is the topic they handle, so when it comes to positioning there's no specific time that applies for all. Having said this, let's begin.

Focus on a topic

Whatever the theme of your blog is, when writing a post, try focusing on a definite subject that has a clear objective and has no distractions, for example, if you write about Digital Cameras, then the beginning and the end of the post should be only about it. Don't start talking about digital cameras and end up telling about what you have done last weekend. A reader goes to a page because is looking for a specific information, so unless it is not a personal blog (where you write about your daily life) do not digress.

Define the post title

The post title should be precise, so that you can briefly summarize the content of the post, but you must not abuse this either and although it should be concise, do not save words that might be keys to the search.

Examples:

Collection of all the cameras that have been released last year on the market

The best digital cameras of 2012

Clearly, the first one hasn't been defined so much and the second is not only more accurate but it is more appropriate for what people are searching on the internet.

The keywords

Keywords are those terms that the most people search for on the internet and you should try focusing on them when writing an article; these keywords have to be included throughout the entire article but you should be careful not repeating them too many times.

Example:

During the fourth week of the technology, there were many products that are consumed today, and the most famous experts gave a speech on them.

At the opening of the fourth Technology Week, the experts talked about various topics, including how to choose a digital camera, frequent discussions about the pros and cons of the iPad, and what are the best smartphones.

In the first example we have written without giving importance to any terms, however in the second one, we used phrases that are searched on the internet by the users.

So, the most frequent search terms should be included wisely but without cluttering your posts with these words, or it can be counterproductive.

These keywords should be added in the title of the posts, as well.

Rely on synonyms

While it is good using keywords, we should not limit ourselves to a single word. It is recommended using synonyms because users do not name things in same way and using less keywords, you'll avoid leaving the reader under the impression that you are being repetitive and insistent.

Examples:

Nikon D7000s Digital Camera is a 16.2 megapixel digital camera that takes great pictures, for those who like good quality pictures.

Nikon D7000s is a 16.2 megapixel digital camera that takes excellent pictures, for those who like good quality images.

In the first example we have repeated the word digital camera and pictures twice meanwhile in the second one, we used the digital camera keyword once and changed the word pictures with images.

This way, the reader will find a greater diversity of words and could enjoy the article more.

Using bold and italics

The main keywords should be highlighted, so that they will stand out from the rest; this is taken into account by the search engine robots being like some kind of lures for them, so the words with which you want to position yourself have to be highlighted with bold, but be careful, this shouldn't be done with CSS, but with HTML, i.e. they should not be tagged with font-weight: bold; but rather with <b> or even better, with <strong>.

Examples:

Nikon D7000s is a 16.2 megapixel digital camera that takes excellent pictures, for those who like good quality images.

The result seems to be the same, but it is not. Although the three sentences are in bold, only one is more attractive to robots, which is the first.

<strong>Nikon D7000s</strong> is a 16.2 megapixel <b>digital camera</b> that takes excellent pictures, for those who like <span style="font-weight: bold;">good quality images</span>.

The same goes for the italics, use them for highlighting important words, but do not put them between font-style: italic; but rather between <i> or even better <em>.

<em>Nikon D7000s</em> is a 16.2 megapixel <i>digital camera</i> that takes excellent pictures, for those who like <span style="font-style: italic;">good quality images</span>.

Again, the first has a better chance of positioning than the others. So, it is recommended to highlight the keywords in bold and italics, or put them between <strong> and </strong>, or between <em> and </em>.

Using links

Some believe that we shouldn't use links in the posts because this way we are giving away our Page Rank. This is not quite true, using referral links to sites that have already shaped their credibility, will also help us to shape our own. Certainly, we should not flood our posts with links, but do it when is necessary, and especially with sites that address the same topics as you.

Also, avoid putting the typical "click here" or similar texts. When you put a link, the anchor text should be fairly descriptive.

Examples:

<a href="Link URL">Click here</a> to know more

More information about <a href="Link URL">digital cameras</a>

In the first example, the anchor text is not relevant and descriptive, in the second it is.

Illustrating with images

Articles with images are not only visually appealing, but might help the reader to understand what you are talking about, thus, whenever you can, use an image in your post to illustrate the publishing, but do not overdo it, because many images or very large images can slow the loading time of the blog.

New and relevant content

You should focus not only on writing many posts, but also making them relevant to your readers. New and original content is more attractive to the search engines than a copy & paste, and actually the last gets penalized. So try to write new stuff, even if you think that all has been said, it isn't so, each person has a different way of saying things.

Also, always try to get informed before writing an article; do a research and see if the information is valid, based on that you will gain the trust of your readers.

With these few techniques you can increase the chances of positioning your posts on the internet. As I said earlier, these aren't things that no one heard about, but I know that many start and do not know how to optimize the blog posts.

It does not hurt repeating that the positioning is not given overnight, but with some effort and patience, you should see the desired results over time.

Top three qualities of a successful blogger

Top Qualities To Become a Successful Blogger 

The qualities of a blogger should be attended at all times in order to become someone popular, a blogger should have plenty of ideas for creative writing, along with a truckload of motivation. The results sought will not come overnight, there's no guarantee. What you need first are two things in order realize your dream of running a successful blog: a lot of exclusive content and reader loyalty. In each case, time will be needed to develop the success, this is a process and not a short-term event.

Here are three qualities of a blogger who, as a site administrator will need to provide, if his goal is to manage a successful blog.

Patience

A successful blog is a product of time and effort and as a site administrator, you will need patience. As previously mentioned the results will not arrive rapidly overnight, therefore, it is important to realize this from the start. If you are constantly trying to develop new and creative ideas for writing on your blog and at the same time you are worried if you will see any results, this will only make things more difficult. The building of a blogging platform is a "long term" effort, therefore, you must decide whether to accept the challenge or not. This is the main qualities of a blogger.

Credibility

Much of the traffic of any successful blog is based on publishing unique content and its credibility. In fact, the quality of what is in the site will have a direct impact on what will become viral visitors coming to your platform. If it's worth people will talk about your blog, and if they do, others will come to see what you have. Depends on you to publish useful and accurate information, your readers will do the rest.

Consistency

Maintaining a steady stream of creative writing ideas is vital to be able to constantly update the blog. The frequency of publication to a proper schedule is related to the measure of the amount of time you have available and your level of motivation. However, it is important to establish a sort of consistency so that people can schedule their own visits accordingly. Just remember that the more often you write, the more people will visit, so their loyalty will grow faster and their referrals will be extended.

For becoming a popular blogger is important having a healthy source of creative writing ideas, along with a lot of patience and motivation. Ultimately, it will be reduced to you as the system administrator to provide the three qualities of a blogger we discussed above, who is searching tirelessly his goal of having a successful blog. In the end, your own motivation and patience will be the glue with which all the elements will be put together for your dream to come true.

How to do natural SEO on Blogger

Although many insist that blogs hosted on free servers, such as Blogger, are not ideal for performing a correct positioning of your web site, the truth is that a blog hosted by Blogger can be really well positioned and quickly on the Internet if you are using the right SEO tools.

Now, given the latest updates from Google, the best would be hiring a specialized person, however, if we don't have the resources or we want to learn doing this job alone, we can choose to begin with the natural positioning. Here are some tips to start a SEO work (Search Engine Optimization).

The first thing is to pick a correct domain

We must try having our keyword included in our domain name, of course, this may sacrifice our branding but we can use the redirection.

Create Value Added Content

Not only rewrite articles, or write like it would be something for us. We should write thinking about our target audience, i.e., giving advices, tips, suggestions, guidance on specific topics and, aside, put links, use anchortext and keyfrases.

The topic of the links is important

They should be of quality and is no longer needed to place five or ten links within the text of your website, now, what matters is that the link is in context and is relevant.

Finally, the domain, in value-added content and a right use of the internal and external links, will not be useful if we don't try to update our blog constantly.

How often should you update your blog?

This is not necessary to be done on daily basis, although this may be ideal as in this way we could achieve a greater relevance in search engines, but has to be a constant work. Let's say, two or three times a week would be enough, what should not happen is updating only three times a week and doing nothing next week.

Keep in mind that search engines happen to pass daily on our blog in order to index our content.

I hope that you find these SEO tips useful and if you would like to receive more tutorials by email, subscribe for free to this blog, check out the facebook page or add the RSS feed.